Sites and Services

Concise Digital
(Director & Shareholder)
Concise Digital is one of Australia’s leading digital marketing agencies for small to medium-sized businesses. I joined the team at Concise in July 2019 to assist with the growth of the business after its merger with ecommerce specialists Spring Web Solutions.

If you know me, you’ll know I’m a plain-speaking, no-BS type of person. Plus I try to always tell the truth with compassion. One of the many things I love about Concise is that it’s a no-BS business. This is one of the big reasons for its growth and success.

We are now strategically growing the business nationally and internationally, and we attract new clients who want great work at relatively low prices  – and who appreciate our open and transparent approach.

The Concise approach to business has not changed much in the COVID-19 era, except we’ve now taken on a lot more clients and staff too. For many years, Concise Digital has been a virtual business. We don’t have fancy and expensive offices. Most of us work from our home offices. It’s a good model.

We have clients and team members in Australia and internationally. We have very good management systems enabling the team to communicate effectively and be very productive.  The business has low overheads and is profitable, even with our low hourly rates.

As a result, our fees are much lower than our direct competitors. It’s one of the reasons we win lots of work. More importantly, we care about our clients, do great work and have fun.

CA Management Services
CA Management Services is a referral partner of Concise. CA  is one of Australia’s leading accountancy software and business consulting practices, working with leading accounting systems such as Triumph, Attache, MYOB, Xero and highly successful medium-size companies.  We assist clients of CA Management with their websites, digital marketing and other online business and digital transformation issues.

IQ Seven
(Co-Founder, 2017-2019)
IQ Seven was built to be a low-cost website diagnostic system to identify problems,  issues and growth opportunities for a business website.

A lot of websites don’t work very well and don’t deliver the results the business wants or needs. This is a problem for website owners who rely on their website; need to improve their results; don’t know what to do; and can’t afford to pay experts.

The system was designed to prioritize issues in real-time and show the website owner exactly what to focus on first to improve their results fast without wasting their time or money on things that don’t matter.

We learnt a lot of things building IQSeven, the main one being “Make sure you are building something your intended customers actually want, rather than just what you know or think they need.”

IQ Seven was pretty clever in many ways, but not enough of the intended market loved it enough. (They actually wanted experts to fix the problems and do it all for them.)

Concise Digital now owns the intellectually property for IQ Seven and the system is being incorporated into Concise’s diagnostic systems for clients.

Smarter Web Strategies
Back in 2010, I started a website called Smarter Web Strategies with info and tools to plan, build and manage more successful business websites and online businesses.

Australian eCommerce Guide
I also founded the Australian eCommerce Guide to provide Aussie business owners with tools and resources, and connect them with specialists and experts in different areas of eCommerce.

Australia Pure Health
(Co-Founder, 2015-2017)  Australia Pure Health Pty Ltd was an Australian ecommerce business selling online and exporting top quality authentic Australian health products to health-conscious customers in Asia.

(Co-Founder, 2016)  X10 Partners is a corporate advisory and investor network providing strategic guidance, commercial expertise and investment funds to help growing businesses.


If you’d like to know more, then see the About page on this site.

I know that you believe you understand what you think I said, but I am not sure you realise that what you heard is not what I meant.
Robert J. McCloskey